Welcome to my corner of the internet! I’m Aimee, an instructional designer and learning strategist with over 20 years of experience creating transformative learning experiences. Whether you’re looking to revamp your training materials, launch an innovative online community, or develop engaging eLearning courses, I’m here to help you bring your vision to life.

As the founder and CEO of Irresistible YOUniversity, I’ve had the pleasure of leading an online learning community dedicated to empowerment and personal development training. My journey in instructional design has taken me from collaborating with major corporations to creating and launching learning communities and curriculums. With a passion for concept development and a knack for blending creativity with strategic vision, I excel in crafting innovative solutions that captivate learners and drive results.

As a freelance instructional designer and consultant, I’ve had the privilege of working with diverse clients across industries such as travel, healthcare technologies, banking, and retail customer service. From designing engaging eLearning courses to managing projects over their lifecycle, I’ve cultivated strong client relationships through effective communication, collaboration, and responsiveness to feedback and needs.

In my previous roles, including Director of Community Education at BlogPaws,  Instructional Designer at UnitedHealth Group, and Curriculum Specialist with World Travel Holdings, I’ve honed my skills in content development, project management, and strategic planning. From creating social learning communities and facilitating professional learning content to developing branding strategies and style guides, I’ve left no stone unturned in ensuring the success of each project.

As a lifelong learner and passionate advocate for continuous improvement, I’m committed to staying abreast of the latest trends and technologies in instructional design. I thrive on the opportunity to tackle new challenges and explore innovative ways to enhance the learning experience.

Whether you’re embarking on a new project or looking to revitalize existing training materials, I’m eager to partner with you on your journey. Let’s collaborate to create something truly extraordinary!

Let’s create something “irresistible!”