What is Pinterest?

in Pinterest, Social Media

Welcome to our blogging series on Pinterest for Small Business. I’m sure by now you’ve probably at least heard of Pinterest!

From October 2010 to October 2011 Pinterest grew from just 40,000 users to 3.2 million users!!! Whoa!

In this series, I’m going to teach you how to use Pinterest to grow your small business. Stick around, things are about to get “Pinteresting!”

What is Pinterest?

Pinterest is a virtual pinboard. According to the Pinterest website, it can best be described this way:

“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”

The most irresistible thing about Pinterest is the limitless amount of opportunities it provides for branding, blogging, and small business!

Here is an example of my home page that shows a snapshot of just some of my pinboards. Warning, I emphasize some as pinning is extremely addicting!

Ways to Use and Organize Pinterest

I use Pinterest to organize lots of things including:

  • Fashion and Style Inspiration.
  • Receipes I want to try.
  • Home Decor, organized by the room I want to focus on.
  • Hair and makeup styles I want to try. I use these and show them to my hair/makeup stylist on my smart phone.
  • Quotes for inspiration and writing prompts.
  • Shopping lists for the holidays
  • I could go on and on!!!!

Why Pinterest?

I’m sure if you’re like me, the thought of another social media site to maintain probably makes you want to shut your laptop off now and run screaming for the hills! Every social media site is not going to “fit” the needs of every brand out there. You need to do a little homework and figure out if it’s worth investing your time.

Why Pin? Pinning is a great way to socialize with your network without having to put a lot of energy into it. It’s so easy to pin. You don’t have to “tweet” in real time and you don’t even need to leave a comment. Humans are visually driven. Providing gorgeous, fun, and sometimes eclectic pics is an escape for your followers.

Plus, they get to know you better by seeing what interests you and it gives you a place to showcase your products!

Who Should Pin?

Pinterest may appeal to any brand or small business. These are just a few types of businesses that I feel really need to jump on the Pinterest wagon:

  • Wedding and Event Planners
  • Real Estate Agents
  • Photographers
  • Crafters
  • Artists
  • Gardeners/Landscapers
  • Bloggers
  • Pet Shop Owners
  • Etsy Shop Owners
  • Foodies

The list really could go on…but do you get the drift yet?

Just like everything else, there is etiquette that you must follow on Pinterest. We’ll talk more about that in our next blog!

Thoughts to Ponder . . .

If you are on Pinterest, how do you currently use it? If not, how would you consider using it for your brand? Leave a comment below! Oh, and let us know your Pinterest name, so we can follow your pins!

Thanks for taking the time to read this post and learn more about Pinterest. If you would like to see what I find Irresistible, you can follow my Pinterest boards here!

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